Myth #10: The Buzz Feels Amazing (The Brain Chemistry Trick)

The alcohol buzz isn’t real pleasure. It’s a chemical trick that fades fast and leaves you worse off. Real joy comes from natural rewards.

Waves turning into jagged chaotic shapes, symbolizing the fleeting high and disruptive aftermath of an alcohol buzz.

“This article is part of our series, The Belief Bucket, where we debunk common myths about alcohol and its perceived benefits.”


⏱️ 4-minute read

Why We Think the Buzz Feels Amazing

If alcohol were awful in every way, nobody would drink it. The truth is, alcohol can feel good, at least for a short moment. That pleasant buzz seems like relaxation, confidence, even happiness.

It’s one of the most powerful hooks that keeps people drinking.

But here’s the problem. The buzz isn’t genuine pleasure. It’s your brain being tricked.

Your Brain Is Its Own Pharmacy

Your brain is like a world-class pharmacy stocked with natural feel-good chemicals. It can release dopamine, serotonin, endorphins, and other neurotransmitters in response to real rewards like exercise, connection, achievement, and laughter.

Alcohol doesn’t earn those chemicals naturally. Instead, it hijacks the system. It forces out a rush of feel-good chemicals your body didn’t work for. The result is a fake high that comes with a very real cost.

How Alcohol Hijacks Your Brain

Dopamine: The “Learning Molecule”
Dopamine teaches us what feels rewarding and motivates us to repeat it. Alcohol triggers a big dopamine surge, which makes the brain think drinking is worth doing again.

Example: You’re at a party, have a drink, and feel that first rush of euphoria. Your brain links alcohol to the fun. But was it really the drink? Or was it the music, the laughter, and the connection with friends?

Over time, the brain adapts. You need more alcohol to get the same buzz. What once felt amazing becomes ordinary or even disappointing, but the craving stays.

Serotonin: The “Feel-Good” Neurotransmitter
Serotonin helps stabilize mood and promote happiness. Alcohol can briefly boost serotonin, which is why that first drink sometimes feels like an emotional lift.

Example: You might feel lighter and happier after a couple of drinks at a wedding. But the next morning brings irritability, anxiety, or sadness. That quick boost crashes into a serotonin dip, leaving you worse off.

GABA and Glutamate: The Calm and the Energy
Alcohol increases GABA, which calms the brain, and suppresses glutamate, which stimulates it. This is why drinking can feel relaxing at first.

Example: After a stressful day, you pour a glass of wine, your muscles loosen, and you think, “Now I can relax.” But as the alcohol wears off, the brain pumps up glutamate to balance things out. The result is feeling jittery, anxious, or restless. That calm wasn’t real relaxation. It was a chemical off switch that bounced back hard.

The Short Buzz vs. the Long Cost

The Short-Term High

  • Temporary euphoria
  • A fleeting sense of calm
  • Lower social inhibition

The Long-Term Cost

  • Disrupted mood regulation
  • Reduced natural dopamine production, making everyday pleasures feel dull
  • More anxiety and irritability when not drinking
  • Dependence and cravings

The buzz is like borrowing happiness from tomorrow and paying interest with stress, fatigue, and emotional instability.

The Buzz Isn’t as Special as It Seems

Think about your “best buzz moments.” Was it really the alcohol that made them great? Or was it the laughter, the music, the celebration, or simply being away from work?

You can recreate those moments without alcohol. They’ll feel even better because you won’t have to deal with the crash afterward.

The Trap of Chasing the Buzz

The first time people feel the buzz, it can seem magical. But over time:

  • It takes more alcohol to reach the same buzz.
  • The buzz doesn’t feel as good as it once did.
  • Drinking becomes more about avoiding feeling bad than about feeling good.

That’s because repeated drinking changes the brain. Dopamine receptors become less sensitive, so natural joys feel muted. Instead of enjoying life, we end up chasing a fading chemical trick.

Your Brain Without Alcohol

Here’s the good news. When you stop drinking, the brain starts to heal. Dopamine receptors reset, serotonin balance improves, and GABA and glutamate return to normal.

That means real happiness, motivation, and calm start coming back without having to pay the hangover tax.

It’s like unlocking your brain’s natural pharmacy again, so you can feel genuine pleasure from everyday life.

Real Pleasure Without the Buzz

  • Exercise high – A natural dopamine and endorphin boost that doesn’t crash.
  • Meaningful conversation – Releases oxytocin, creating connection and safety.
  • Achieving a goal – Brings a dopamine surge linked to accomplishment.
  • Laughter – Boosts serotonin and endorphins with no hangover attached.

These are sustainable highs. They build you up instead of burning you out.

Why the Buzz Myth Sticks

The buzz myth feels true in the moment and is tied to so many social cues like celebration, relaxation, and fun. But when you understand the brain chemistry behind it, the magic trick disappears.

You see that:

  • The “amazing” feeling is artificial.
  • The cost is high and long-lasting.
  • You already have everything you need to feel good naturally.

The Buzz Is Just a Trick

The buzz from alcohol might feel good for a moment, but it’s a trick, a chemical shortcut that comes with a big emotional and physical bill.

  • Alcohol hijacks your brain chemistry, creating fake pleasure.
  • The buzz fades quickly, leaving cravings and emotional crashes.
  • Real joy comes from natural rewards, not chemical shortcuts.
  • When you stop drinking, your brain recovers and genuine pleasure returns.

— Brent

Finish the series with the Belief Bucket Recap →

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