The Role of Belief in Our Desire to Drink

If alcohol still looks like relief, reward or confidence, of course part of us will still want it. The pull starts to change when we compare those promises with what drinking actually gives us.

Overlapping circles showing the beliefs behind the desire to drink.
⏱️ 5-minute read

A lot of us try to stop drinking while we still believe alcohol is the thing that helps us relax, switch off or get through the evening. So we remove the drink, but we keep all the reasons for wanting it.

Then the usual time comes around. Work is done, the pressure is still there and the thought of drinking starts to feel like the obvious answer. We can know exactly what alcohol is costing us and still feel like we’re giving up the one thing that would help.

Belief is part of it as well. What we expect alcohol to do for us is also part of why we drink.

What we’re really reaching for

When we reach for a drink, we’re usually reaching for a change in how we feel. We want relief, confidence, comfort, a reward or a way to stop thinking for a while.

We’re not standing in the kitchen thinking about ethanol. We’re thinking about that first change. The point where the tension drops, the evening feels different or we finally get some distance from the day.

For those of us drinking heavily, tolerance, withdrawal or physical dependence may also be involved. Belief is only part of the explanation. But it’s one of the main reasons alcohol keeps looking useful.

How a belief starts to feel like a fact

Most beliefs about alcohol didn’t appear out of nowhere. We picked them up from other people, advertising, films, celebrations and our own early experiences.

Maybe alcohol did make us feel less self-conscious at a party. Maybe it slowed everything down after a stressful day. Or maybe we were with people we liked and had a genuinely good night.

Then we repeated the experience and repeated the explanation. Stress meant we needed a drink. A drink meant relief. Friday meant reward. After enough repetition, we stopped hearing those ideas as beliefs. They just sounded true.

And once something feels true, we start noticing all the things that back it up. We notice the first bit of relief and give alcohol the credit. We don’t always give the same attention to the poor sleep, the anxiety, the extra drinks or the way we feel the next morning.

The promise is easier to remember than the whole night

Alcohol gets a lot of credit for what happens before and around the drink. We finish work, sit down, stop answering messages and finally allow ourselves to pause. Then we say the alcohol relaxed us, even though several things changed at the same time.

The same thing happens with socialising. We remember laughing and feeling less guarded. We can forget the people, the atmosphere and that we might have enjoyed ourselves anyway.

And our rosy memories don’t always include the whole night. They can leave out the point where we drank more than planned, repeated ourselves, slept badly or woke up wishing we hadn’t bothered.

So we keep believing it because we compare the promise with the first part of the experience. We don’t always compare it with everything that came afterwards.

Why stopping can feel like losing something

If we still believe alcohol is our best way to relax, stopping can feel like choosing more stress. If we believe it gives us confidence, a social event without it can feel like walking in without support.

Those beliefs can still shape what we expect from alcohol, whether they’re true or not.

This is also why we can feel so torn. One part of us wants to stop, while another still expects alcohol to make the evening better. That mental argument can wear us down long before we pour the first drink.

So if we only focus on saying no, we could spend every evening feeling deprived. We’ve removed the alcohol, but in our mind we’ve left all its supposed benefits sitting there untouched.

We can be honest about what alcohol did

When we question a belief, we don’t have to say every drinking experience was terrible. That wouldn’t be honest either.

Alcohol can change how we feel quickly. It can slow us down, lower our inhibitions or give us a short buzz. The better question is what that change really gave us, how long it lasted and what came with it.

Maybe the first drink took the edge off for twenty minutes. Then what? We can look at whether we actually relaxed or just kept drinking while becoming tired, numb or restless. And whether the pressure was solved or still waiting for us the next day along with a hangover.

How to test one belief honestly

We can start with the belief that comes up most often. Maybe it’s “Alcohol helps me relax” or “I deserve a drink after the day I’ve had.”

Then we look at our own experience. What did we expect the drink to give us? And when we think through the whole night, did that actually happen? We also include the next morning.

We’re checking whether the belief really matches what happened when we drank.

The Belief Bucket recap goes through ten common beliefs if we’re not sure where to start. We only need to work on the ones that still feel true for us.

And we might need to look more than once. A belief we’ve repeated for years probably won’t disappear because we challenged it one time.

What starts to change

When we see the full exchange more clearly, the thought of drinking can start to feel different.

The old thought can still come up after work. But instead of taking “I need a drink” as a fact, we can see what the thought is really saying: “I think alcohol will give me relief.”

That gives us a chance to question the old thought pattern before we automatically follow it.

We don’t have to pretend alcohol never did anything. We just stop judging it by the first twenty minutes and start looking at the whole night.

— Brent

Read next